Creating an Effective Elevator Pitch

The art of crafting an elevator pitch could be closely compared to speed dating: courting interest, having a limited time window and leaving a lasting positive impression. Preparation is key. Ensure the pitch is presented with extensive knowledge and clarity of all details. Understanding the objectives, knowing the target and defining an end goal all play a crucial role to the success of the pitch. Flexibility is a must when adjusting to different and sometimes unexpected situations.  (Presented by Tuyen Hoang, executive director, Entrepid Advisors. Copyright belongs to Mekong Innovative Startup Tourism, by MBI)

Tips and Tricks for a Winning Pitch Deck

Your pitch deck is your first chance to impress.

Applying to the MIST accelerators?

You know your business idea in and out. Its goals, its projected growth, its user problems – you eat, sleep, and breathe your business. You know that with the right advice, support and investment, you can grow and scale. But how can you convince an investor that your business idea is something even worth their time?

By preparing a stunning pitch deck.  

Your pitch deck is your first chance to impress. It clearly outlines exactly what you’re about, the problem you’re trying to solve, and your market. It shows everyone that you’re a serious, savvy entrepreneur and not just another person with a great idea.

Want to create the best possible pitch deck? Check out these links for expert advice:

Why: 

Lessons from a Study of Perfect Pitch Decks

Writing:  

Writing a Great Pitch Deck

How To Write a Winning Pitch Deck

Visuals: 

10 Presentation Design Tips for the Best Pitch Deck

How to Design a Pitch Deck: Lessons from a Seasoned Founder

Examples: 

The Best Pitch Decks

What You Can Learn from these Pitch Decks

 

Top Things Investors Are Looking For When Pitching

When you’ve only got 11 slides to show all that you’ve got in front of seasoned investors, each slide needs to have just the right information – nothing more, nothing less. These are the 11 things MIST investors want to see:

  1. Vision – What is your company’s mission? What’re you looking to do? Can you say that in 1-2 sentences?
  2.  Problem – Clearly define the problem or need that you’re trying to solve.
  3. Solution – What is your solution and why is your company in a unique position to provide it?
  4. Market – Define your target market. What is the total size of the addressable market?
  5. Revenue Model – How will you make money? What are your revenue streams and how will you price your solution?
  6. Jobs & Community Impact – How will your solution create jobs? How many? And how will it generate positive community impact in Cambodia, Laos, Myanmar, and/or Vietnam?
  7. Competition- Where is your company positioned in the marketplace? Who are your main or potential competitors? How are you different, and what’re your relative strengths and weaknesses?
  8. Marketing Strategy – What’re the main strategies and marketing channels that you will use to find and win customers
  9. Timeline  – State your past activities and achievements, along with future plans.
  10. Team – Highlight key team members, their functions, expertise, and education.
  11. Financials  – Show 3-5 years of financial projections, including turnover, margins, and profitability.

For more resources, find here: 

12 KPIs You Must Know Before Pitching Your Startup

The 7 Elements Investors Look For in Your Pitch

How to Pitch to Investors in 10 minutes and Get Funded