The art of crafting an elevator pitch could be closely compared to speed dating: courting interest, having a limited time window and leaving a lasting positive impression. Preparation is key. Ensure the pitch is presented with extensive knowledge and clarity of all details. Understanding the objectives, knowing the target and defining an end goal all play a crucial role to the success of the pitch. Flexibility is a must when adjusting to different and sometimes unexpected situations.  (Presented by Tuyen Hoang, executive director, Entrepid Advisors. Copyright belongs to Mekong Innovative Startup Tourism, by MBI)